Wednesday, 21 August 2013

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Cleaning now made Easier with Bosch Power Tools’ New Age Home & Car Washer Range

-          The newly launched washers are efficient, user friendly, time and space saving and adaptable with relevant accessories
-          With this launch, Bosch Power Tools expands its product portfolio in the Do-It-Yourself segment

Car and home cleaning will no longer be a cumbersome exercise. Bosch Power Tools has launched its trendy new age Home & Car Washer range as part of its Do-It-Yourself category of products in India. With growing urbanization, Do-It-Yourself products have been gaining prominence and Bosch Power Tools aims to deepen focus in this segment.

With the launch of the new Home & Car Washer range, Bosch Power Tools will reach every household as it is a must-own product. These washers can be used to clean mud, debris and rain gutters. The two more powerful models come with wheels for easy maneuverability and can be used effectively on uneven terrains. The Home & Car washers are ideal to clean floors, patios and help remove stubborn dirt in difficult – to – reach corners.  

Vijay Pandey, Vice President, Bosch Power Tools said, “Bosch Power Tools is looking at a market potential of INR 100 crore under the D-I-Y segment which is growing at an annual compounded rate of 20%. Further urbanization is growing at 35%, self-reliance and lifestyle changes have opened the doors to the Do-It-Yourself segment in India. Bosch Power Tools aims to reach out to its consumers and make cleaning easy with the new Home & Car Washer range. The monsoons are a perfect time to experience the utility of this range. These easy-to-use and light-weight products are especially designed to cater to customers across segments; from homemakers, youth to hobbyists.”

The Home & Car Washers are available in five models ranging from INR10, 500 to INR18, 000. These models primarily differ from each other in motor power, flow rate and pressure. The range is available in popular retail outlets and on
e-commerce portals like Flipkart. It is also supported by versatile accessories that are suitable for different cleaning tasks.

Speaking on the new range of products, Mr. Niranjan N Naik, Global Product Manager (Outdoor cleaning-Pro Segment) and Head of Product Management for Asia Pacific, Bosch Lawn and Garden Tools  said,This is the New Home & Car washers range launched by Bosch Power Tools in India. With click-and-go attachments and mobile compact designs, we have ensured consumers enjoy the exeperience of cleaning which has now been made easy.”

Prachi Desai, Bollywood actor, launched the new range and speaking on the occasion she said, “I like how Bosch Power Tools has introduced innovative products for the Indian consumer market and has so soon made Do-It-Yourself a trend. I have been using these products and I can vouch that the experience has been a lot of fun. The new Home & Car Washers are extremely convenient and can be used across age groups.”

This year, Bosch Power Tools has completed 20 successful years in India. It is the leader in the power tools segment and now aims to deepen its focus in the Do-It-Yourself category which has great potential in India. The launch of the new range of the Home & Car Washers is an extended step in that direction.


The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

About Bosch in India

In India, Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through six companies, viz, Bosch Limited, Bosch Chassis Systems India Limited, Bosch Rexroth India Limited, Robert Bosch Engineering and Business Solutions Limited, Bosch Automotive Electronics India Pvt Ltd, Bosch Electrical Drives India Pvt Ltd. In India, Bosch set up its manufacturing operation in 1953, which has grown over the years to include 10 manufacturing sites and 7 development and application centers Bosch Group in India employs over 26,000 associates. In India it generated consolidated revenue of nearly ₨12,900 crores in 2012.

In India Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over ₨ 8400 crores in 2012.

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