People! Here is a campaign you'll love :D
LimeRoad.com,
India’s first social commerce platform today announces the launch of the
e-commerce industry’s first major step towards promoting the Make in India
campaign, by launching its unique platform for Indian manufacturers and
artisans under the LimeRoad #ShopByCity
umbrella.
With the ongoing
Make in India campaign by Government of India designed to facilitate
investment, foster innovation, enhance skill development and build
best-in-class infrastructure, LimeRoad’s #ShopByCity
initiative is a well-thought out and inspired extension.
Already
disrupting conventional ecommerce, LimeRoad.com has now geared up to offer a
never before platform to promote the home grown artisans, weavers and all such
vendors by providing explosive market
exposure by allowing deeply local products to now be available across the
length and breadth of the country.
The LimeRoad #ShopByCity umbrella brings together a carefully
curated and refined assortment of ‘Made in India’ products on the platform to online
customers making their shopping experience immensely delightful and encouraging
indigenous vendors.
With an
all-Indian collection of over 2500 sarees curated from the nook and corners of
the cultural gullies, LimeRoad wants to praise the unsung heroes. From the
kaarigars who weave, the darzis who embroider to the helpers who hem and sew,
LimeRoad stands applauding. Starting today, the campaign will go on till 28th
November. Right from the
lanes of cultural Kolkata, Nawabi Lucknow and pious Banarasi Ghats, LimeRoad is
sure to spoil you by choice. The sarees
are one click away!
Let me know what you think, okay?
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PS: Major celebration at home, I shall give you details on Friday :D
PPS: Running around in a saree is definitely torture.
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