Mumbai, 25thAugust, 2014: Lakmé
Salon brought hair to the forefront for the first time in the history of Lakmé
Fashion Week through its ‘Show Stopping Hair’collection. Styled by Little
Shilpa, the line showcased a variety of head-turning avant-garde hairstyles that
opened with ‘Metamorphosis’; a play of hair colors, followed by ‘Illusion’; a tryst of hair lengths
and textures and ended with the classic ‘Moulin Rouge’; bouffants and updos
galore. Twelve models walked the ramp with the spotlightuniquely focused on
their hair, punctuating Lakmé Salon’s belief ‘Hair is
Fashion’.
The collection
took its cues from three different spaces; postmodern Paris romantic Paris and
Moulin Rouge. Cutting edge hairstyles, and mirror images of opposite hair
lengths and textures constituted the first part of the show, ‘Metamorphosis’.
‘Illusion’ inspired by the ‘Northern lights’ phenomenon celebrated the confluence
of hair colors. Finally, red crystal chains around hair cones, coiffures and
red crystal nested mohawks recreated ‘Moulin Rouge’ for the show.
Whether drapes
of shredded fabric around models in all black, or corsets with micro shorts,
Little Shilpa certainly added some interesting design elements that complimented
Lakmé Salon’s unconventional hairstyles. Add to that theatrical lighting where
the spotlight followed models, furthered the dramatic tone of the show.Little Shilpa
also created a special limited edition hair accessorywhich will be offered to
the first 20 Lakmé Salon customers who opt for these newly introduced looks.
These pieces have been crafted basis the three themes that were showcased at
the show.
At the event,
Shailesh Moolya, Creative Hair Director, Lakmé Salons stated that “Lakmé Salon for
the first time in India made hair the hero of the show. It was great to see
such an outstanding response.Our three creative and trendy
hair themes from the ‘Show Stopping Hair’ collection will revolutionize hair
fashion in the country and are going to make hair the boldest fashion
statement.These gorgeous, fashion-forward looks from the runway, in
their wearable avatar, will be brought to over 150 Lakmé Salons in 50 plus
cities, giving women a chance to experience a new expression of fashion through
their hair.”
Little Shilpa says
“Styling for Lakmé Salon’s ‘Show Stopping Hair’ collection has been a fun and
rewarding experience.I believe the brand has revolutionized the hair
fashion arena in India by bringing to the fore creative and trendy styles. Lakmé
Salon and I share a common belief that “Fashion goes beyond clothing”. Lakmé
Salon’s vision of making Indian women runway ready, matches perfectly with my
fashion style and statement.”
The collection
fluently delivered the message that show stopping fashion begins with hair. The
prêt-à-porterversions of the Illusion, Metamorphosis and Moulin Rouge looks from
the ‘Show Stopping Hair’ collection will be available at over 150 Lakmé Salons
in the country.
About Lakmé Salon:
Lakmé Lever
Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s
exploration of the fine art of beauty. It operates India’s first and leading
chain of Lakmé Salons that offer expert services in Hairstyling, Skin and
Beauty care. Known for its magical concoction of stunning make-up, fabulous
hair and excellent skin services, Lakmé Lever brings the backstage expertise
and experience of Lakmé Fashion Week to the modern Indian women. With professionally
trained hair and makeup experts with countless shows under their belt and
outstanding skin services, Lakmé Lever offers an unforgettable experience to
all the fashion femme fatales around the country.
Combining
international cosmetics, hair and skin care technology with an in-depth
understanding of the Indian woman’s needs. Lakmé Lever has a presence of 235
Lakmé Salons at premium locations in over 50 cities. Lakmé Lever is one of the
first salon chains in the country to provide the modern Indian woman with a
plethora of beauty and grooming services. It’s repertoire of professional
beauticians, hair artists and stylists meets international standards and its
plush, feminine interiors are aimed at refreshing and rejuvenating the
customers.
The phenomenally
successful Lakmé Salon has recently launched Lakmé Absolute Salon, which marks
the epitome of exclusivity and luxury. The salon offers bespoke services which
define ultimate beauty. This state-of-the art salon is only present in the
heart of the fashion hubs of India- Delhi and Bangalore and has recently made
its foray in the ultimate fashion destination Mumbai.
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