EARTH
BAZAAR by MOTHER EARTH
A
celebration of who we are. A celebration of the Earth.
21st April 2013,
Bangalore:
Mother Earth gave Bangalore a unique experience this Earth Day weekend in the
form of a very special Earth Bazaar which was held at the Mother Earth
store in Domlur.
Earth
Bazaar provided a platform for designers with unique ideas to showcase their wonderful
work. The event saw designers such as The Fool and Global Titans who
gave us a unique insight into the marvellous upcycled furniture and accessories
that can be made with zero wastage. There was delightful and original art from Project
Emm and colourful and vibrant handmade products from Rainbow Bunting
and Artsy Crafty. In addition A Hundred Hands also participated,
selling ingenious products such as Bum Bags made out of old jeans, Handmade
Chocolates. Recycled Paper and Plants. All products perfectly aligned with the
Mother Earth values of providing great quality goods while nurturing the
environment.
Speaking about the event, Neelam Chhiber- MD, Mother
Earth said, “Mother Earth believes that nature provides for all, as
long as we give back as much as we take. It is through its store and activities
such as Earth Bazaar that Mother Earth strives to make this possible. She also added, “ Mother
Earth is positioned to be India’s foremost ‘green’ and social lifestyle brand,
retailing the best quality organic, handcrafted, sustainable products
under fashion, home and food categories."
The
Bazaar with took place on 20th & 21st April, gave
Bangaloreans a chance to
About
Mother Earth
Mother Earth (www.motherearth.co.in) is a new brand of domestic retail chain stores starting
with 11,000 sq ft flagship store in Bangalore. It is a social brand that offers
consumers the best of the Indian natural hand crafted products while
simultaneously providing livelihoods to the rural artisans and labourers of
India.
Mother Earth believes in providing
you with great quality goods while nurturing the environment and building on
the strengths of marginalised rural communities to create sustainable
livelihoods and overall prosperity.
Its mission is to enhance and create
secure artisanal livelihood through socially, economically and environmentally
sustainable
In 1994, The Brand “Industree” was
co-founded by Ms Gita Ram and Ms Neelam Chhiber to tap the market of home
accessories produced by artisans from rural India. In 2009, envisaging the true
potential Future Ventures invested in the company and the brand was
rechristened as “Mother Earth”.
Mother Earth is a tasteful lifestyle
brand for people with an Indian design sense. It is one of the few lifestyle
brands that represent Indian designs in a contemporary sense.
With investment from Future
Ventures, Mother Earth scaled up and broadened its products categories to
include fashion, food (organic and natural) and a wider range of home linen as
well as a large range of home decor, furniture and gifts.
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