Friday, 17 July 2015

Lakmé Sculpt is the New Cult!

Ever wondered how to get the chiseled look and perfectly styled hair as seen on celebrities and models at the Lakmé Fashion Week? Lakmé Salon makes this desire a reality with the latest Sculpt Collection- right off the runway.  Marsala- a colour that provides a captivating pop of colour in both hair and makeup is one the highlights of this trendiest collection.

Bold and effortlessly glamorous, the Sculpt looks are inspired by the unique combination of ancient Egyptian hieroglyphics, architecture of Antoni Gaudi and the 50’s Art Deco. The unique Sculpt collection includes a variety of never-seen-before fashion forward looks that promises to make you look your stylish best. 

Hair
The Baroque Empress- Stately elegance with a classic touch, this up-style with delicate twirls can life any ensemble or occasion.

Double Hat Chignon- Uber-chic, playful yet majestic, make a grand entrance with this up-style that redefines grace.



The Pixel Bob- Flamboyant and full bangs, the Marasla blended with razor sharp layers turn heads wherever you go. 



The Marsala Stairs- This experimental style of global Marsala blended with razor sharp layers brings to life the grandeur of the opera house. 


Makeup
Victorian Matte – Elegant, understated and in vogue, this muted angelic look has been adorned by the most coveted faces in the fashion world.



Chiseled Pout – Arched and defined, the dual toned fuschia-cherry pink lip tint is doing its rounds on runways world-over.  

Burgundy Blush- Stunning, exquisite and full of drama, this look is all about contouring the focal features of your face with bold shades and strokes.



The Champaign Shimmer- Hypnotizing and glamorous, the eyes can transform your look, while highlighting your most beautiful feature.


Sushma Khan, National Creative Director – Makeup at Lakmé Salon says-“The Sculpt Collections’ clean, high definition makeup accentuates facial features transforming your look entirely. This will help you achieve a perfectly chiseled look- colours like Marsala and two toned lips are the latest trends that can be seen in this collection.” 


Shailesh Moolya, National Creative Director – Hair at Lakmé Salon comments on the looks “Sculpt is an expression of fashion through hair. The sculpted hairstyles borrow from different structures and geometries that span across cascading waves, baroque curvatures and celestial crimps. These looks are making waves this season, as seen at the grand finale of Lakmé Fashion Week!”

Recently appointed franchisee in Gujarat, Shruti Soni says, “The Sculpt looks are wearable and well appreciated by stylish women all over the country. Whether you want to look effortlessly cool, glamorous or maintain a look of classic elegance, these are looks to don this season.” 

If the Sculpt trend hasn’t caught your eye already, it is definitely one you want to keep an eye out for, as beauty and fashion forecasts suggest it is the next big thing! These wearable looks and hairstyles are available at Lakmé Salons across the country. What’s more – they can be personalized by Lakmé Salon experts to complement your facial features and overall look. 
So ladies, get the Sculpted look from Rs. 750 onwards at a Lakmé Salon near you. Opt for the entire look that includes hair and makeup, and get a 15% discount and be prepared to watch jaws drop and heads turn!

About Lakmé Salon:  
Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Salons that offer expert services in Hairstyling, Skin and Beauty care. Known for its magical concoction of stunning make-up, fabulous hair and excellent skin services, Lakmé Lever brings the backstage expertise and experience of Lakmé Fashion Week to the modern Indian women. Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs. Lakmé Lever has a presence of 235 Lakmé Salons at premium locations in over 50 cities and is looking to expand the footprint in India. With the success of the franchisee model and interest from entrepreneurs and professionals to associate with the brand, Lakmé Lever has tied up with Bharatiya Mahila Bank to support women entrepreneurs seeking loans to set up Lakmé franchisees. 

The phenomenally successful Lakmé Salon has also launched Lakmé Absolute Salon, which marks the epitome of exclusivity and luxury. The salon offers bespoke services which define ultimate beauty. This state-of-the art salon is only present in the heart of the fashion hubs of India- Delhi, Bangalore and Mumbai.

For further information please contact:
Deepanshi Tandon, deepanshi.tandon@edelman.com, 9987939133

Michelle Sethi, michelle.sethi@edelman.com, 9892901429

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