Press Release : Lakmé Clean-Up Nourishing Glow range

 *Scheduled post again people :)*

Get salon-like glow with the new

LAKMÉ CLEAN-UP Nourishing Glow range

Mumbai, February 2013: Lakmé, India’s iconic beauty brand is about to re-invent itself. Innovating continuously and adding new products to its repertoire across cosmetics, salon services and skin care, this summer Lakmé will be seen in a whole new avatar. Designed by experts, Lakmé Clean-Up Nourishing Glow range is the new easy-to-use professional clean-up range to give you salon-like glowing skin every day.

Your skin is exposed to dust, smoke and pollution daily, Sweat and dirt along with sebum and dead skin cells cause whiteheads, blackheads . These multiple attacks on your skin leaves it looking dry, dull and lifeless.

A salon clean-up ensures bright, fresh and completely transformed looking skin by removing dirt, pollutants and impurities from the epidermis. Now with the help of the new Lakmé Clean-Up Nourishing Glow range you can get that salon-like ‘deep cleansing’ for soft and radiant skin. This simple regime helps you restore your skin’s glow and maintains its health.

Created by Lakmé, this easy to use professional clean-up range comes with three unique new formulations:  a face wash, a scrub and a mask. Enriched with strawberry extracts, the face wash cleanses all visible dirt, the scrub exfoliates dead cells and the mask nourishes the skin. Just like a salon clean-up!

 

Expert’s Speak  “For a deep cleansing experience,  just a face wash is

not enough.  You need a complete three-step clean-up ritual to get soft and glowing skin” - Daniel Bauer, Lakmé Expert

Lakmé Nourishing Glow Ritual: 

A Professional weekly regime for salon-like clean up

Step 1:  FACE WASH     

                      

Cleanse your face with Lakmé Clean-Up Nourishing Glow Face Wash.This facewash removes visible dirt, excess sebum and impurities preparing your skin for a deep cleansing experience.It contains strawberry, glycerine and microcrystalline wax beads.

• Squeeze a coin sized amount on your palms and lather up     with lukewarm water.

• Gently massage your wet face for 30-60 seconds

• Rinse with lukewarm water

• Use it at least twice a day for clean, soft and radiant skin

• Available in 25gm, 50gm and 100gm for Rs. 40, Rs. 80

and Rs 145 respectively

Step 2: SCRUB   

        

Scrub your face and neck with Lakmé Clean-Up Nourishing Glow Scrub. This scrub unclogs pores, removes blackheads and other deep seated impurities. Enriched with 100% natural exfoliants like walnut & apricot extracts and corn meal along with strawberry extracts, it sloughs off the dead cells to reveal fresh, radiant skin

·         Squeeze out sufficient amount of to cover your face and neck

·         Gently massage for 2-3 minutes in circular motion with fingertips, avoiding eye contour

·         Concentrate around problem areas like nose, chin and forehead

·         Rinse thoroughly and pat dry

·         Use it once or twice a week, as required to get deeply clean and smooth skin

·         Available in 50gm and 100gm at Rs. 99 and Rs.199 respectively

Step 3: MASK

Nourish your face with a generous amount of Lakmé Clean-Up Nourishing Glow Mask as it deposits nourishing nutrients. The absorbing power of clay, the strawberry extracts  and Vitamin B3 present in the mask helps reduce pore size, seal in the nourishment and lighten skin tone respectively.

• Apply the mask generously all over your face and neck in a thin film. Avoid the eye contour.

• Allow it to dry for 5 to 7 minutes. Dab it with water to soften it and gently rinse off 

• Use it once a week, to get salon-like healthy glowing skin                                        • Available in 50gm and 100gm at Rs. 99 and Rs.199 respectively

Lakmé Clean-Up Nourishing Glow range is available for just  Rs. 299/- in select stores only as a special offer

 

About Lakmé

Lakmé, India’s iconic beauty brand is about to re-invent itself. 2013 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today- a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look.  There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to www.lakméindia.com.

I just received the prettiest bag with the prettiest pink tubes from Lakme. Can't wait to review ^_^