Wednesday 5 June 2013

News release: DLF Mall of India announces INR 1100 Crore investment; to host brands like Uniqlo, Marks & Spencer and Forever 21

Press Release
DLF Mall of India announces reputed and leading national & international brands as tenant partners at the retail convention~
~Announces INR 1100 crore investment in the project~
~DLF Mall of India to become one of the largest fashion destinations of the country~

New Delhi, 4thJune 2013: The DLF Mall of India, Noida announced the names of its key tenant partners at a retailer convention that took place in Noida recently. DLF Mall of India which will be a fashion destination in the country is a project with an investment of Rs 1100 crore and has inked agreement deals with the world’s leading international retail brands many of which willopen their first flagship store in India.Amongst the established international labels are Uniqlo, Marks & Spencer and Forever 21, that will showcase their eclectic ensemblein the International Boulevard zone.

The International Boulevard which is spread across 5, 60,000 sq. ft. retail space is going to see the presence of large format twin level stores of:- Uniqlo(40,000 sq. ft. GLA.), Forever 21 (40, 000 sq. ft. GLA) and Marks and Spencer flagship (68,000 sq. ft. GLA).The tenant mix of the debutants as well as existing international brands will make DLF Mall of India a fashion destination in the country. Currently 50 percent of space has already been leased out to the renowned and popular retailers.
The DLF Mall of India has also signed other well recognized and leading franchisees of international premium fashion labels like Major Brands, Arvind Ltd, Aditya Birla Nuvo to unveil more than 30 international labels in the mall across 120,000 sq. ft. of retail space.

Strategically located in NOIDA, the DLF Mall of India is modeled after international flagship properties, the 1.8 million sq. ft. mall is set to make an offering that will be spread across six levels of retail experience with zones marked as, International Boulevard, Market Place,  High Street, Family Hub and EntertainmentCity.  The unique differentiator of the mall is the creation of experiential shopping zones. This will give consumers a feel of shopping at an entire mini city or, many malls within a mall.

Elaborating on the associations, PushpaBector, Senior Vice President, heading DLF Mall of India said,“We are approaching key milestones and have completed over 50% of leasing presently. We are extremely proud of our partnerships with national & International brands that are going to make debut in the country through their first flagship stores in DLF Mall of India. Bringing these global brands to one stop destination reaffirms our commitment to the retail industry and our discerning customers. We look forward to a long lasting and successful relationship with all our partners and hope that the mall and the brands receive warm response from the customers.”

With many first to its portfolio, the DLF MoI will have over 450 brands under one roof.  It will house a 1, 10,000 sq. ft. GLA hyper market Reliance Mart in The Market Place zone.

The second zone of the mall which would be the High Street will house the cult high street fashion under one roof. It will host an array of brands such as Anita Dongre, Global Desi,Meena Bazaar, Kalpana, Study by Janak, Shakuntalam, etc.

An added feature is the largest indoor EntertainmentCity of the country, which will be spread over 2 levels – with 7 DT star screens. The Funcitywhich is a leisure division of Landmark group would set its first super flagship store across 28,000 sq. ft. GLA.

The DLF Mall of India will host the largest food court with 1200 seating space. It will offer a delectable dining experience through 22 casual dining restaurants .

With its unique selling proposition the DLF Mall of India is going to set a benchmark for the Indian Retail business. It will be the First LEED gold mall which has been the designed by the international architect firm Benoy will be the one of the must visit destination within the Golden Triangle Route and would have a catchment of 4.9 million consumers as it would connect South, Central and East Delhi, Noida and Greater Noida. The mall that would be operational in the last quarter of 2013 is expected to be the destination of choice for Gen Y of the country.

About the DLF group:
DLF is one of the leading publicly listed real estate development companies in India, with projects spread pan India. [DLF has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 332 million sq. ft. of planned projects with 62 Million Sq. of projects under construction. DLF's primary business is the development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, helps mitigate any down-cycle in the market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24 cities in India

About DLF Retail:
DLF forayed into the retail sector in the year 2000. With a number of path-breaking landmarks for Indian retail, DLF pioneered the retail revolution in the country and brought about a paradigm shift by redefining the shopping, recreation and leisure experience. The company has also won some accolades for its shopping Centers; DLF Promenade has won the Best Mall of the Year 2011, Most Admired Shopping Centre of the Year 2011, Best Retail (Mall) Building Design Award and DLF Emporio has won the Most Admired Specialty Mall (Metros) 2008, 2009, 2010, 2011 and the iMint Award for Shoppers & Consumers Delight 2011. The total area of DLF’s leased operational shopping malls is approximately 1.4 million sq. ft. and in the next 24 months, a robust growth up to 3.7 million sq. ft. is projected.

For Further Information contact:

For Press
Richa Gopal Shrotriya / Richa Kochhar
+91 9560144115/ +91 9654458545
Weber Shandwick

For Online Portals/ Bloggers
Amit Gundh / Aakash Kumar
+91 9871100980/ +91 8447366351
Weber Shandwick


DLF Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make a public offer of its Equity Shares only to Eligible QIBs by way of an institutional placement programme and has filed a Red Herring Prospectus with the RoC. The Red Herring Prospectus is available on the website of the Company at the website of SEBI at and the Stock Exchanges at and Investors should note that investment in Equity Shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the Red Herring Prospectus.

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