Thursday, 25 July 2013

India Bridal Fashion Week - Day 2 Meera Muzaffar Ali

Kotwara by Meera and Muzaffar Ali
Meera & Muzaffar Ali Present an exotic collection of pearls on oriental forms at the Aamby Valley India Bridal Fashion Week (AVIBFW)

New Delhi: 24th JULY, 2013:  Day 2 of the fourth edition of Aamby Valley India Bridal Fashion Week in association with AZVA at the Hotel Grand, New Delhi will see a presentation of Kotwara by Meera and Muzaffar Ali; a range of exotic bridal wear gently textured with pearls on oriental forms. From lehngas and shararas to saris and choghas, the silhouettes are in the inimitable classic Kotwara style reminiscent of the glory of Awadh. Chiffons blend with velvets and brocades embellished with zardozi and chikan techniques creating an intriguing collage of textures. The palate ranges from soft pastels to vibrant hues. The evolution of Kotwara integrates the heritage of Awadh with aesthetics of modern sensibilities which evolved in today's day and age of becoming global citizens. The essence of Kotwara is its spirit of evolution; which has been captured by Meera Muzaffir Ali.
Commenting on their association with AVIBFW, Muzaffar Ali says, “For the first time Bridal wear in India has emerged as a discerning style statement. And this is due to the meticulously planned and presented India Bridal Fashion Week”

FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of "concept to commissioning", FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.
FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.
AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.

The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.

AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.

Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification.  Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved

AMR INFRASTRUCTURE  :AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.

AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers' Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally.

Press Contacts: Clea Public Relations India
Neha Varma : 098991 98168,


DAY 1, TUESDAY, July 23, 2013
8.00 pm:    JJ Valaya
9.30 pm:    Shantanu Nikhil

DAY 2, WEDNESDAY, July 24, 2013
8.00 pm:   Meera Muzaffar Ali
9.30 pm :  Rina Dhaka & Jyotsna Tiwari

DAY 3, THIURSDAY, July 25, 2013
8.00 pm:   Falguni Shane
9.30 pm:   Raghavendra Rathore

DAY 4, FRIDAY, July 26, 2013
8.00 pm:  Ashima Leena
9.30 pm:  Rohit Bal

DAY 5, SATURDAY, July 27, 2013
8.00 pm:  Adarsh Gill
9.30 pm:  Suneet Varma

DAY 6, SUNDAY, July 28,
6.00 pm:  AZVA by World Gold Council
9.30 pm: Tarun Tahiliani

You can find all the pictures here

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