Elle 18 announces Anushka Sharma as the brand ambassador and introduces a bright new range of Colour Bombs

PRESS RELEASE: 

Elle 18 announces Anushka Sharma as the brand ambassador and introduces a bright new 

range of Colour Bombs

Mumbai, February 11, 2013: She is bold and trendy. A drama queen who loves to experiment. 

A diva and now the face of Elle 18! Young fashionistas’ favourite brand announces Anushka 

Sharma as its new brand ambassador and introduces new vivacious range of Color Bombs.

A  lip  color for every personality,  Elle 18 brings to you six new luscious Color Pops that will 

certainly make you smile broader. The range includes various tints and shades of reds and 

pinks like Red Rouge, Coral Shine, Passion Plum, Berry Blast, Peach Kiss and Pink Pout. That’s 

not all! The range also introduces  six vivid nail pops that help your nails make a style 

statement.  Now don’t just  stop at  aspiring  for fashion but wear  it every day with Elle 18’s 

trendy yet affordable collection.

Speaking about the announcement, Arun Srinivas- Vice President, Skincare and Makeup at

Hindustan Unilever Limited said,  “Anushka is a beauty icon for young Indian women. Her 

beauty is distinctive because of her modern, edgy attitude. She is a great fit for the brand 

and we look forward to an exciting new Beauty Rush journey at Elle 18 with Anushka.”

“With great looks comes great confidence and that’s what Elle 18 helps you achieve. The 

brand is all about fun, fashion and youth and probably one of the first brands to be included 

in a girl’s make-up kit. I am very excited to be associated with Elle 18 as it reflects my style mantra - Live life to the fullest. Live the rush!” said Anushka Sharma, Bollywood actor and the 

face of Elle 18.

Be it at college, during classes or at the coffee shop, now set your own trend with Elle 18’s 

bright new range and be the diva of your gang!